alt + ctrl + imagine

technology

creativity

flow

Alt+Ctrl+Imagine is an experimental innovation lab operating at the intersection of art, technology and design.

We fuse systems thinking with storytelling and exploration of emerging tools and workflows. Our mission is to deliver high-quality digital services while continuously evolving and testing new ways of working. Through careful observation, optimization and a strategic approach to iterative implementation, we aim to elevate industry standards and shape more conscious creative systems.

Our Services

Discover our unique blend of design, strategy and craft that transform your ideas into visionary realities.

Creative Direction & Strategy

We shape bold concepts across editorial, digital, and physical realms — guiding visual language, storytelling and brand experiencefrom inception to execution.

Web Platforms & CMS

Gatsby / Strapi / WordPress / Netlify
End-to-end builds for scalable marketing sites and content platforms, with custom CMS setup and dynamic templating.

Copywriting

Words that punch, whisper, or seduce — from editorial storytelling to sharp UX microcopy.

Illustration & Visual Storytelling

We draw worlds into being. From editorial spreads to merch art, icons to infographics — we craft illustrations that speak your language and narrate your myth.

Graphic Design & Illustration

Experience leading creative concepts across branding, editorial and digital spaces — guiding visual language and campaign execution.

Photography & Video Campaigns

From raw live music shots to glossy commercial films — we direct, shoot, and edit visuals that move people.

Animation & Motion Design

Premiere Pro / After Effects / Storyboarding / Expressions Language
Motion design for product, editorial and events — building storyboards, kinetic typography and cinematic assets.

UI/UX Sensibility

Interaction logic / Micro-interactions / Product intuition
Translating complex requirements into clean, human-centered interfaces through iterative, feedback-led development.

Front-End Alchemy

Crafting seamless interfaces that merge technology with visionary artistry.

Strategic Enchantment

Developing innovative frameworks that align technology with cultural narratives.

Visionary Direction

Guiding creative projects with insight rooted in mysticism and futuristic thinking.

Selected Clients

Selected Projects

Brook House Films

Leading the design and development of Brook House Films’ new website — a work-in-progress project built on WordPress. I crafted a clean, cinematic design that reflects the company’s visual identity and growing portfolio.

The site is built for flexibility and future growth, with a structure that allows the team to independently update projects and press features. I also implemented custom analytics to track user journeys and engagement, laying the foundation for data-informed decisions. Final stages of development include content integration and performance optimisation.

TDM.Space

As Head of Marketing at TDM.Space, I led brand strategy and multi-channel campaigns that positioned the agency at the forefront of retail design and visual storytelling.

I developed a bold brand voice that resonated with luxury clients like Dior, Nike and lululemon. From rapid case studies to newsletter and LinkedIn content, I drove visibility and engagement.

I led B2B content strategy, crafting project write-ups, pitch decks and client materials aligned with our values of speed and precision. I implemented editorial systems for streamlined content delivery and worked closely with the founder to bridge creative production with business development.

The Kobras – Rabbit Hole (MV)

A hallucinatory dive into ritual and rebellion. Filmed with green screen cinematography. After Effects animation and custom expression scripting, the visuals blur myth and modernity—unfolding in a surreal, symbolic trance that channels The Kobras’ wild spirit.

Inspired by themes of transformation and primal archetypes, the video was designed as an animated descent through inner dimensions—drawing from underground comix, cult cinema and Dessy Baeva’s illustration style.

I led the project from storyboard to final composite. Procedural animation added fluidity, while green screen layering created a mythic, otherworldly feel. The result: a hypnotic visual world amplifying the band’s raw essence.

Strategy & Innovation

As a Software Engineer in NatWest’s Strategy & Innovation team, I contributed to the design and delivery of scalable digital solutions across multiple brands. My focus was building user-centred, forward-thinking web applications in a fast-paced, collaborative environment.

I unified several projects under a shared monorepo, creating consistent UI libraries, theming systems and architecture patterns that improved dev velocity and enhanced code sharing across teams. I developed and maintained frontend features using React, Typescript, GraphQL, Node.js and Styled Components, while building flexible tools like a dynamic SVG Icon Library to streamline cross-platform styling.

Projects included a CMS-powered multi-brand marketing site, single sign-on frontends integrating with AWS Cognito and multi-step user flows that digitised legal guidance for SMEs. I also implemented analytics pipelines using Segment, GTM and GA to inform design decisions and identify upselling opportunities.

Beyond coding, I led retrospectives, mentored junior developers and regularly collaborated with stakeholders to align scalable solutions with business goals—driving product maturity through clean, modular, user-first code.

Explore Impactful Real-World Scenarios

This section presents practical examples that illustrate how customers successfully utilize our offerings to solve key challenges and drive meaningful improvements.

Brook House Films

This is the first use case description, explaining its purpose and highlighting how it effectively solves a specific problem while improving overall efficiency.

TDM.Space

This is the second use case description, emphasizing how it streamlines a key process and enhances the overall experience for users.

Spores

This is the fourth use case description, demonstrating its impact by simplifying workflows and ensuring a more seamless and productive experience.

Natwest

This is the third use case description, showcasing its ability to optimize operations and contribute to better outcomes in practical scenarios.

Explore More

Discover Boundless Creativity and Transformative Insights

Dive into how Alt+Ctrl+Imagine fuses design, code, and mysticism to unlock visionary futures and innovative solutions.

Innovative Fusion of Code and Consciousness

Harness the synergy of technology and spiritual insight to craft experiences that transcend conventional boundaries and inspire new perspectives.

Strategic Design for Alternative Realities

Leverage visionary thinking and artistic direction to develop projects that reshape culture, media, and tech landscapes with purpose and impact.

Magical Systems that Feel Like Spells

Create immersive environments and tools that blend mysticism with cutting-edge engineering, enhancing engagement and interaction on a deeper level.

Unveil the Possibilities